What Keywords are my Competitors Using?
KeyCompete is the answer to this question. KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their
pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords.
Discovering what keywords your competitors are using may be your best source of competitive advantage in online advertising. Advertisers with larger keyword lists win more traffic at a lower cost per visitor than their competition.
The difficulty in becoming a legitimate competitor in any space is the time consumed in building your initial keyword lists and growing them. KeyCompete’s proprietary technology does this for you. KeyCompete allows you to download the keywords that are driving traffic to competing sites, instantly. We offer other services such as:
With KeyCompete, there is no software to download. All of KeyCompete's search results are delivered in an online format with a web browser.
Results are also available for download in Excel format and tab delimited format.
Frequently Asked Questions
More FAQ's can be found on the KeyCompete Blog. Click here to go there.
How do I search for keywords?
If you are trying to discover new keywords, the first thing you should do is search KeyCompete using a root keyword that best defines your marketing space.
The results displayed will be the top competitors for that keyword. There may be few, or there may be hundreds.
From the results, click on a domain name. This action will tell KeyCompete that you want all the keywords found for that domain.
Once the results are displayed, you can download them to an Excel file or tab delimited format.
How do I search for competitors?
Enter the root keyword that best defines your marketing space. This will give you a list of competitors for that keyword. However, there may be many
competitors in your market that do not bid on the root word, rather long tail words. The easiest way to discover these
competitors is to click on one of the domains that appear for the root keyword, then click on one of the long tail keywords
that appear for that domain. This will give you the opportunity to find all the competition in your marketing arena.
Alternatively, you can search for your root keyword and select the top competitor for that keyword. When the list of keywords
is displayed, you will also have the option for a Competition Report for this domain. KeyCompete has automatically compiled a list
of competition and related keywords for that domain. You can purchase Competition Reports for $19.95.
What is a Competition Report?
A Competition Report is a report that KeyCompete has automatically compiled about a specific domain. Using the keywords for the chosen domain,
KeyCompete will search for similar domains that are bidding on these same keywords and categorize them into Competition and Competition Plus.
Competition Plus are competitors that share a high percentage of keywords. A Competition Report will also include all the keywords of your competitors that you may not be using
in your search engine marketing campaigns.
What is the KeyCompete Rating?
The KeyCompete rating is a score given to a domain and keyword pair(Ad). This score is calculated using the coverage and the rank of the Ad. Coverage is determined
by how many search engines the Ad was found in. Rank is determined by the position of the Ad in the search engine. The more coverage and higher ranking, the better the rating.
What is a Watch Report?
A KeyCompete Watch Report is a report that gives you more detailed information about a keyword or domain.
A Keyword Watch Report will show you all of the domains bidding on that keyword, what search engines they were found on, and what their rank was on that engine.
The report will also show what domains are new, rising, falling or dropped from the results. New domains are those that were not in the previous index. Rising
domains are those that have moved up in their rankings or established more coverage. Falling domains are just the opposite - dropping in ranking or in coverage.
Dropped domains are those that no longer are found to be advertising for the keyword.
A Domain Watch Report will show you all of the keywords found for that domain, what search engines they were found on, and what their rank was on that engine.
The report will also show what keywords are new, rising, falling or dropped from the results. New keywords are those that were not in the previous index. Rising
keywords are those that have moved up in their rankings or established more coverage. Falling keywords are just the opposite - dropping in ranking or in coverage.
Dropped keywords are those that no longer are found for the advertising domain.
Some of the keywords I am bidding on are not in KeyCompete. What gives?
There may be some keywords that we do not have in our database, however we are working diligently to cover all markets. If your keywords
are not in our database, please send us an email, and we can add them to our queue.
How often is your database updated?
Every week we update our database. This usually occurs on Wednesdays.
How do you do it?
KeyCompete is powered by proprietary technology that constantly extracts data from search engines and other sources like Alexa and Wikipedia.
This proprietary technology tracks all search advertising activity across any industry, empowering agencies and advertisers with actionable data related to competitor's keywords and adwords.
